Whether you realize it or not, color is something most people are sensitive to.
Our talent as event planners and caterers, is to strongly consider color - even when it comes to the look of the food. Color is something I consider greatly because of the emotion it can create. I have to weigh it heavy when I meet with a corporate client about planning their event. Color is crucial.
The color choices that you make for your party or corporate event definitely can influence the outcome you might have.
But don't sweat it. The color police won't put you on blast (a slang term for "on notice"), nor will they put out an A.P.B. and then come and get you if you don't chose the perfect color for your party or corporate event. But keep in mind that the colors that you choose actually do set a subconscious tone - giving ideas to your client and your other guests about what it is that you're trying to convey.
So be conscious of the color message that you want to convey when you begin to choose your decor concept and get into choosing your linens, flowers, and party supplies. Yet, how you want your potential client(s) to perceive your party themes, you, your brand, and your product line is of course up to you.
I want you to be successful.
And to help you get across your color point of view to achieve specific business or personal results, please consider this...
- Black conveys a strong price point and sense of power and promise. When featured with other colors black will give you the ability for high contrasts. Add sheen or matte to black, and it becomes even more powerful.
- White (especially when presented tone on tone) implies sophistication and formality - and also a higher price point.
- Purple (violet) is especially hot right now and is a great color to use to depict a high fashion or sporty look. Purple is also a good color to use for showcasing desserts on a sweets table.
- Blue spells confidence and safety. It's great to use for financial and medical branded events.
- Green conveys possibility and hope.
- Yellow is the first color the eye sees. And when yellow is used with dark colors for high contrast (for example, black on a yellow background), yellow becomes more powerful - making the black make a statement even more powerful to sell.
- Orange conveys affordability.
- Blue-based reds, such as a raspberry red, are used to associate something more expensive.
- Yellow-based reds, such as tomato red, is the perfect color to choose if your desire is to downplay a high price, to intentionally leave your guests with a less expensive look.
Certainly, when it comes to color there is no "one size fits all". Because color-wise, the difference between two points of color point of view can vary greatly. But try to remember when marketing different brands of the same product with different price points, stay in the ballpark of your original or base color theme so that the color choices you make for your party don't run amok, which should help stabilize your financial bottom line.
Use my secret weapon and take this tip: Your vantage point and power point for your party, in terms of the color position that you take, can make or break you. Believe it or not, knowing this could represent a major economic turning point. Because knowing the color chart breakdown written above is your greatest subconscious strength when appealing to potential clients.
Image source: köh:D
Color scheme, Party colors, Color, Green, Red, Fashion, Fashion design, Flower, Marketing, Graphics: Technorati Tags
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