Conversation Piece: Simon Young & Mission Event Software

One of the most engaged-in-life people that I've met in a long time - that I'm excited about introducing to you today - is a British gentleman, Simon Young, the owner of Mission Event Management Software. Simon hails from Solihull, the home of the four wheel drive manufacturer, Range Rover. Solihull is a large town in the West-Midlands of England. And, from what I could tell by looking at pictures - Solihull a beautiful place to live (and work), and is one of the most prosperous towns in the English Midlands.

Simon graciously granted me this interview and was kind enough to take the time out of his schedule to do it.

I wanted to interview Simon because of his company's strong event management software brand. Not to fail to mention - because of his knowledge of software, and because his product - largely known in overseas markets - Mission Event Management Software is making it's way to becoming a staple in many American event planners event management arsenals.

The Conversation

1.) How did you get into your business?

I wanted to create a niche solution for event planners that would be generic in the market to help organizers of events and conferences in any area of event organizing.

2.) Was it an interesting or funny way; how you stumbled into your field?

I marketed to many event professionals for over a year, to find out their needs and requirements, and then got in touch with a colleague I had worked with who was a genius in software development. He had just started his own business too. I remember asking if he would lead a team of people to help design and code a new event management software. His reply was, "Sure, I could spend several hours a week". My reply, I remember was... "Hey, I want this to be a major solution needing a pretty good size team of people!"

James agreed and several years later the software was finished.

3.) Before starting Mission Event Software, what did you do?

I used to sell software for other vendors and before that business machines, winning the top sales professional award for Canon.

4.) What did you see or learn about the event management software market that helped you to decide to start your own business?

I wanted to create my own business and realized that software was a great way, albeit a costly way to start in business. I figured the events industry was a big industry, and that there was little or no software specifically designed for delegate registration.

5.) Why is Mission Event Software important to/in the marketplace?

Our flagship software has too many great things to name in entirety, but one main thing is that it will save you 55% on your registration time.

6.) Would you say that buying event management software is an important purchase for someone starting out in business? And, why?

Oh yes, it's important to start as you mean to go on - adopting the software provides not just efficiencies, but a better corporate image - especially in the case of online registration when your event is judged by how flexible and professional the software is.

7.) Do you always need software, when first starting out?

The way we price enables anyone to make the investment. Once you've paid for training and support, you can just pay after each event - on a per delegate booked basis, so small size events (with smaller guest counts) cost less and large number events cost more. It is all proportional to enable an investment at any level.

8.) How does a person that has no software effectively move into the use of your software?

It's actually easy. First, you invest in training - remote or on site - which is guaranteed and documented with help desk support, if needed.

9.) What are the biggest lessons, pro and con - because no one and nothing is perfect - to be learned about using Mission Event Software?

Pros - Please refer to "45 reasons... ". It lists the upside, or the pros of using MES really well. Cons - The only cons I can think of are that you need to invest time with the training and thereafter, to understand the software to get the most out of it. Oh, and of course you have to pay for it.

10.) What's next for Mission Event Software? Where do you see your product line going?

We are introducing complementary solutions to help event planners. Please see attached "Solutions Doc" We are now offering a unique service by sourcing, delivering and supporting the world`s leading M.I.C.E. technologies across all the market from one organisation. This helps our clients get an independent recommendation on what they should invest in from a company that expertly qualifies the right solution for them.

11.) I have to ask this one, due to the state of the world economy - how does your product stack up when it comes to it's price point?

I beleive we are very competitive but we are not the cheapest I am sure. We price what I believe is right for the industry and us. Unlike many software companies in this area we have been around for over 15 years because we have not over estimated the market and bought business with silly prices that are not sustainable.

12.) Being the original Cater-Hater, who cares a lot about party consumer advocacy concerning what consumers are being asked to pay for things I have to ask you this - are there any options (deals or discounts) for the person that feels that they really need a product like Mission Event Software, but don't know if they can afford it?

Yes always happy to do what we can. Often people do not ask and they should. We are flexible but with point 11 caveats.

In conclusion...

Obviously, if you're an event planner... not having the latest in event management solution systems is critical.

If time and revenue growth is what you seek, contacting Simon at Mission Event Software for the latest meeting, incentive, conference & event technologies in event management software will be a wise move.

Traditionally, start up companies with essentially no money and with no loan possibilities, wait and save to purchase an event management software product like this.

Simon mentioned that people don't ask for a deal or a discount and that they should. If this is a product that you're interested in, call Mission Event Software and ask to see if you could get something worked out where you'd both win.


Simon Young*

Tel: +44 (0)1564 742763

Skype: sy-mission

Twitter: http://twitter.com/simon_d_young

Email: simon.young@missioneventsoftware.eu
Internet: http://event-master.com for the latest meeting, incentive, conference & event technologies

*Ask me about our latest Social Media and Mobile Phone service for event organizers

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